Software > Arch Loyalty


Loyalty rewards to retain loyal customers


Acquiring and keeping customers is critical to building a profitable, thriving business. Repeat customers help to ensure continuous growth for your business and are, therefore, essential to your success. As a result, loyalty programs are fast gaining traction worldwide as a means to encourage and retain repeat customers. In addition, these programs provide valuable customer personal information and buying behaviour data, which can be used in marketing campaigns.

Arch Loyalty features and functionality

A rewards program is a competitive strategy, essentially a relationship between store and loyal customer, where both parties gain from it. Rewarding loyalty creates an emotional connection – purchase decision-making is 30% rational and 70% emotional. When a customer chooses to shop at your store repeatedly, the value they get from the relationship outrivals the potential benefit they would get from a competitor.


Arch Loyalty benefits

Customers:

  • Earn CashBack Rewards
  • Transparent and easy to understand
  • Automated competition entries
  • Discount to cardholders only promotions
  • No card/membership joining fee
  • Bank-your-change benefit allows the customer to save their change onto the loyalty card
  • Cashback earned can be redeemed at point-of-sale
  • Till slips display Rands awarded and the balance
  • Gift cards can be loaded onto a loyalty card
  • Balance enquiry can occur in-store (self-service kiosk) or online
  • Cardholder App – Substitute for a physical card

Retailers:

  • Less expensive overall than acquiring new customers
  • Increases revenue because loyal customers trust your brand – statistically customers with a loyalty card spend more than a non-loyalty customer.
  • Allows for growth turnover without sacrificing profitability
  • Helps to develop targeted marketing campaigns with measurable returns using product preference and buyer behaviour data
  • Direct mobile marketing channel via SMS – 90% of SMS’s are read within 3 minutes
  • Supplier campaign involvement - carries part of cost and offers product level rewards
  • Presents an integrated internal or supplier-backed competition platform
  • Can apply different reward percentages to different products
  • Can allocate different rewards percentages to different customer tiers. Pensioners tier etc.
  • Management report options to measure system performance


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